James Peterzon
- Business
- Marketing
- Product
What motivates you
"I’m motivated by building something that genuinely improves people’s health and daily wellbeing. After moving to Sardinia’s Blue Zone and experiencing the benefits of high-quality olive oil myself, I became driven to make these health benefits accessible to everyone. Creating a product that changes lives, seeing real-life customer transformations, and scaling an innovation with global potential is what energizes me every day."
The ideal partner
"My ideal co-founder combines strategic sharpness with operational strength. Someone who loves growth challenges, thinks in opportunities, and can complement my product knowledge and vision with strong commercial, operational or financial skills. A partner who thrives in a scale-up environment, can move fast, and enjoys building a company with international ambition and scientific credibility."
The dream business
"A fast-growing, science-backed consumer health brand with global reach. A company rooted in nature, supported by research, and capable of bringing simple, daily health solutions to millions. My dream business is internationally scalable, patent-protected, and built around products that people truly feel the benefits of, starting with Olivious, and expanding into a broader portfolio of natural, functional health solutions."
City
Ede
Investment
125000 €